Effective Date: April 20, 2025

1. Introduction

Welcome to YukonCart ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our platform as a:

• Vendor (businesses selling products through YukonCart),
• Customer (individuals purchasing goods from YukonCart vendors), or
• Visitor (users browsing our website or contacting support).

By accessing or using YukonCart, you consent to the practices described in this policy. If you do not agree, please discontinue use of our services.

2. Our Commitment to Privacy

At YukonCart, we are dedicated to:

• Transparency: Clearly communicating how your data is collected and used.
• Security: Implementing industry-standard measures to protect your information.
• Control: Providing you with choices about your personal data.
• Compliance: Adhering to applicable privacy laws, including Canada's Personal Information Protection and Electronic Documents Act (PIPEDA).

3. Information We Collect

A. Personal Information

We collect the following based on your role:

For Vendors:

• Business Details: Legal business name, address and contact information.
• Account Information: Username, password, and profile settings.
• Financial Data: Bank account details, payment processing records, and transaction history.
• Product & Sales Data: Inventory listings, order details, and customer interactions.
• Technical Information: IP address, device type, browser data, and usage patterns.

For Customers:

• Profile Information: Name, email, phone number, and shipping/billing address.
• Payment Details: Credit/debit card information (processed securely via third-party payment gateways).
• Order History: Purchases, returns, and customer service inquiries.
• Technical & Behavioural Data: Cookies, browsing activity, and device identifiers.

For Visitors:

• Contact Information: Name, email, or phone number (if you submit inquiries).
• Technical Data: IP address, browser type, and session information.

B. Non-Personal Information

We aggregate anonymized data (e.g., website traffic analytics) to improve our services.

4. How We Use Your Information

Purposes of Processing

Purpose	Examples	Legal Basis
Service Delivery	Processing orders, managing vendor accounts, and providing customer support.	Contractual necessity
Payment Processing	Securely handling transactions via third-party processors (e.g., Stripe).	Legitimate interest
Platform Improvement	Analyzing usage trends and testing new features.	Legitimate interest
Marketing & Promotions	Sending newsletters (only with consent; opt-out available).	Consent
Fraud Prevention	Monitoring for suspicious activity.	Legal obligation
Legal Compliance	Responding to subpoenas or tax authorities.	Legal obligation

5. How We Share Your Information

A. Third-Party Service Providers

We partner with trusted providers for:

• Payments: Stripe.
• Shipping: Canada Post.
• Analytics: Google Analytics (anonymized data only).
• IT & Security: Cloud hosting, fraud detection tools.

Contracts: All providers must adhere to strict data protection agreements.

B. Legal Disclosures

We may disclose data if required by law, such as:

• Court orders, government requests, or tax audits.
• Investigations into fraud or platform misuse.

C. Business Transfers

In mergers, acquisitions, or asset sales, user data may transfer to the new entity under this policy.

D. Marketing Partners

We only share data for advertising with your explicit consent.

6. Data Security Measures

Protection Protocols

• Encryption: TLS/SSL for data transmission; AES-256 for storage.
• Access Controls: Role-based permissions and multi-factor authentication (MFA).
• Monitoring: 24/7 security audits and intrusion detection systems.
• Employee Training: Annual privacy and security compliance training.

Limitations

While we implement robust safeguards, no online platform is 100% secure. Report concerns to contact@yukoncart.ca.

7. Data Retention & Deletion

Retention Periods

Data Type	Retention Period	Reason
Active Accounts	Until account deletion or 2 years of inactivity.	Service continuity
Transaction Records	7 years (for tax compliance).	Legal obligation (Canada)
Marketing Data	Until consent is withdrawn.	User control

Deletion Process

• Upon request, we anonymize or delete data unless legally required to retain it.
• Vendors: Financial records may be retained for 7 years post-account closure.

8. Your Rights & Choices

A. Access & Correction

Request a copy of your data or update inaccuracies via your account settings or by emailing contact@yukoncart.ca.

B. Deletion

Submit a deletion request, subject to legal exceptions (e.g., pending orders).

C. Opt-Out Options

• Marketing Emails: Unsubscribe via link in emails.
• Cookies: Adjust browser settings (may affect site functionality).

D. Complaints

Contact us first at contact@yukoncart.ca. If unresolved, lodge a complaint with the Office of the Privacy Commissioner of Canada (OPC).

9. International Data Transfers

Data is stored in Canada. If transferred elsewhere (e.g., U.S. payment processors), we ensure compliance with PIPEDA via:

• Standard contractual clauses.
• Vendor Privacy Shield certifications (where applicable).

10. Policy Updates

We will notify users of material changes via email or platform alerts. Continued use constitutes acceptance.

11. Contact Us

For questions or requests:

Email: contact@yukoncart.ca
Last Updated: April 20, 2025